Meet the People Behind Your Growth
Aurora Legal Marketing is a South Florida-based digital agency dedicated exclusively to helping attorneys succeed online. With decades of combined marketing experience and deep legal industry insight, we deliver strategic growth solutions that drive visibility, leads, and trust.

Ed Gelb
Founder - CEO &
Account Manager

Samuel Gelb
Co-Founder, COO
& Client Success & Reporting Lead

Chill Ratunil
Director of Operations
& SEO Team Lead

Gretzel Pagaduan
Project Team Lead &
Admin Support

Hiraya Navarro
Web & Creatives Team Lead

Jennie Ratunil
Google Business Profile
(GBP) Manager

Gianina Pingul
Content & Writers Team Lead

Eureka Villahermosa
Schema Specialist

Karen Bermejo
Content Writer

Hellen Kyalo
Content Writer

Al-jen Krystel A. Ladrido
Content Writer

Parth Panchal
Technical SEO & Web Development

Ernie Manzano
RYS & Syndication Specialist

Dwight Santos
Video Content Specialist

Charlie Agravante Jr
Email & Ebook Content Specialist
Our Mission Is Simple. Grow Your Law Firm.
We’re not here to sell you clicks or impressions — we’re here to help you get more clients. Our mission is to deliver legal marketing that actually works. That means data-driven strategy, transparent reporting, and results you can see.
Why Attorneys Choose Aurora?
We work exclusively with law firms, which means we understand the nuances of legal marketing — from ethics to bar compliance to high-value case intake.
From local SEO and Google Ads to AI-powered landing pages and CRM automation, we provide holistic marketing that moves prospects to signed clients.
No vague reports or shady metrics. You’ll always know what we’re doing, why we’re doing it, and how it impacts your firm’s growth.
We proudly serve attorneys throughout South Florida and beyond — including Miami, Coral Gables, and nationwide practices.