Meet the People Behind Your Growth
Aurora Legal Marketing is a South Florida-based digital agency dedicated exclusively to helping attorneys succeed online. With decades of combined marketing experience and deep legal industry insight, we deliver strategic growth solutions that drive visibility, leads, and trust.
Ed Gelb
Founder - CEO &
Account Manager
Samuel Gelb
Co-Founder, COO
& Client Success & Reporting Lead
Chill Ratunil
Director of Operations
& SEO Team Lead
Gretzel Pagaduan
Project Team Lead &
Admin Support
Hiraya Navarro
Web & Creatives Team Lead
Jennie Ratunil
Google Business Profile
(GBP) Manager
Gianina Pingul
Content & Writers Team Lead
Eureka Villahermosa
Schema Specialist
Karen Bermejo
Content Writer
Hellen Kyalo
Content Writer
Al-jen Krystel A. Ladrido
Content Writer
Parth Panchal
Technical SEO & Web Development
Ernie Manzano
RYS & Syndication Specialist
Dwight Santos
Video Content Specialist
Charlie Agravante Jr
Email & Ebook Content Specialist
Our Mission Is Simple. Grow Your Law Firm.
We’re not here to sell you clicks or impressions — we’re here to help you get more clients. Our mission is to deliver legal marketing that actually works. That means data-driven strategy, transparent reporting, and results you can see.
Why Attorneys Choose Aurora?
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Legal Industry Focus
We work exclusively with law firms, which means we understand the nuances of legal marketing — from ethics to bar compliance to high-value case intake.
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Full-Funnel Strategy
From local SEO and Google Ads to AI-powered landing pages and CRM automation, we provide holistic marketing that moves prospects to signed clients.
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Transparent & Accountable
No vague reports or shady metrics. You’ll always know what we’re doing, why we’re doing it, and how it impacts your firm’s growth.
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Florida-Based. Nationwide Impact.
We proudly serve attorneys throughout South Florida and beyond — including Miami, Coral Gables, and nationwide practices.