Content Development - Aurora Legal Marketing
Every law firm needs an optimized website that attracts potential customers and converts them into paying customers. We at Aurora Legal Marketing develop websites that work for your business with a focus on conversion optimization and content development for Attorneys. Our websites are mobile-friendly, responsive, fast loading, secure, and easy to update. We also provide ongoing maintenance, so you don’t have to worry about updating your site.
Your first step in promoting your law firm’s website is finding online marketing experts with a reputable track record of proven results. Aurora Legal Marketing is your answer to finding these experts. We’ve been helping law firms promote their websites and know what it takes to get results. Contact us today to learn more about how we can help your law firm grow its practice through effective online marketing.
Need a Better Content Strategy for Your Website?
Call Aurora Legal Marketing Today!
You Can Reach Us At 912-226-0135!
Designing and Creating Content Development for Attorneys
Websites need content to function correctly. This includes text, images, videos, audio files, etc. To design a good website, you must understand the purpose behind each element of the page. For example, if you want people to read your services, you should include a lot of information there. If you want people to watch a video, add captions. Creating a piece of content takes a lot of time as it is a critical part of your legal website. We do the research and understand the different kinds of pages your website needs. We also know what it takes to create rich content to rank on the first page of Google.
A good content development for attorneys to show that they are an authority and a trusted source of information. This helps search engines like Google use algorithms to determine which websites appear on the top search results. Many technical factors go into ranking number one on Google. That is best left to expert hands so a busy law firm like yours can concentrate on running its practice.
Auditing Content for Legal Websites
Expect an online marketing company to look at your website’s current health. After which, an audit is performed to identify areas for improvement. You need to check the following:
- Pages that aren’t working correctly
- Pages that are not indexed by search engine crawlers
- Pages that are missing essential keywords
- Duplicated pages
- Outdated pages
- Pages that are too long
- Poorly written pages
- Pages that are difficult to navigate
Once we complete our audit, we will provide recommendations for improvements. We will discuss them with you and execute the improvements with your approval.
Law firms can use content development for attorneys to increase the number of visitors and potential clients who see their online content.
The advantages of content marketing for law firms extend far beyond website traffic and likes on social media. Content marketing may take many forms across many platforms and give law businesses several advantages.
Here’s how to use content development for attorneys to drive traffic to your website, convert leads, and attract more clients for your law business online.
How Content Development for Attorneys Operates
The “Create, Publish, Share” oversimplification by many marketers leaves many business owners perplexed as to why their great content creates nothing but silence. Successful content development for attorneys involves producing the appropriate material at the proper time for the relevant audience.
The process of legal firm content marketing is summarized as follows:
- Research: Learn about your target audience’s search habits, issues they face, and areas of interest by researching them.
- Create. To increase traffic and produce leads, create appealing content like blog posts, websites, landing pages, ebooks, films, webinars, podcasts, and more.
- Promote. Use a variety of outlets to share your material, including your website, social media accounts, and email list.
- Convert. To encourage readers to contact you, submit a form, or convert into a new lead, include calls-to-action (CTAs) in a piece of content.
- Measure. Utilize analytics tools to examine and evaluate the outcomes of your content marketing initiatives. Analyze the return on investment from your campaigns, then gradually improve your content.
Content Marketing Strategies for Law Firms
After going over the fundamentals, it’s time to focus on the tactics that will assemble your approach.
Here are 12 content marketing techniques to increase your law business’s website visitors and client inquiries.
1. Analyze the Target Market
You don’t know your target audience if your response to the inquiry “Who is your target audience?” is “Anyone with a legal concern.” Instead, you have a general understanding of your clientele and why they need a legal practice like yours. To create content that resonates with your target audience, you must intimately understand them. Without conducting audience research, you run the risk of producing utterly off-target material.
You may choose what subjects to cover, what CTAs to employ, and what keywords to target in your content using your audience’s responses to your questions. Your entire content strategy is informed by audience research. Therefore you shouldn’t skip it.
2. Carry Out SEO Keyword Analysis
Keyword research reveals the precise search keywords people use to find law firms like yours on Google, whereas market research only offers you a general idea of the problems and needs of your audience. The terms your audience uses, their level of competition, and how frequently they are searched for may all be learned using keyword research tools. These tools can research your competition, locate backlink chances, find relevant keywords, and more. Using law firm SEO tools to locate localized keywords relevant to your service area and your particular legal services is best.
3. Analyze the Opposition
This strategy entails monitoring the content strategies of your rivals to inform your content initiatives. But remember that your competitors can have different target markets, so you should keep the conclusions from your market research top of mind. Observing what your competitors are doing with their content can teach you a lot. Use your competitors’ strategies as inspiration for your material rather than precisely replicating what they are doing. Your objective is to surpass what your rivals are already accomplishing.
4. Match Content to Your Brand’s Story
Your company’s principles, mission statement, brand story, method of client service, and other distinctive qualities that make your law firm special make up your brand narrative. To build brand authority and trust, all of your material should be in line with your brand narrative. A brand narrative can be written by your law company and used internally by your staff as a guide anytime new content is produced. Existing and new customers will develop a sense of trust in your brand and be sure that dealing with you will always result in the same unique experience.
5. Create a Content Funnel
A content funnel comprises top-of-funnel, middle-of-funnel, and bottom-of-funnel material that advances users through the awareness, consideration, and decision stages of their buyer’s journey.
Upper Funnel
Top-of-Funnel content is educational content that presents a subject in-depth. This includes your blog posts and how-to guides that aim to attract a bigger audience with general inquiries about a specific legal topic.
Center Funnel
Users who are already “issue aware” and looking for a solution are the target audience for funnel content. They will want to read case studies, testimonials, in-depth guides, and service pages because they probably compare various legal firm possibilities.
Base of the Funnel
The content known as “funnel content” is what finally brings in new customers from a website’s passive visitors. This could be a sales letter, contact page, or service landing page. These pages will have strong CTAs to persuade visitors to contact you.
6. Test Different Content Types
Legal content marketing need not be limited to publishing blog posts. Instead, it’s ideal for testing various content formats to keep users interested and determine what resonates with your audience the most.
You can utilize the following content formats in your content marketing:
- Blog entries
- Interviews
- Webpages
- touchdown pages
- Ebooks
- Videos
- Webinars
- Podcasts
- Infographics
- Courses
- resource manuals
- Emailing campaigns, etc
7. Establish A Blog Schedule
It’s more vital to publish high-quality material than to produce a ton of blog articles each month, but it’s still advised to create a blogging plan to be consistent.
You can schedule your post assignments using project management software. For each step of the content marketing process—research, creation, promotion, conversion, and measurement—set a reminder for yourself. Start there if you can publish one article each month and a few social media pieces each week. You will improve over time by scheduling postings and repurposing your content to reach more viewers.
8. Participate in Interviews And Guest Posts
Guest writing is a fantastic strategy to get backlinks that will increase the authority of your website, which will help you rank better in Google search results. Asking websites directly if they accept guest pieces is one technique to get opportunities for guest posting. Many of them will let you link back to your website, and most will do so for free. Additionally, networking online or in person at events might help you secure interviews and guest posting opportunities. It never hurts to rub shoulders with other business people in your field because they could be eager to mention you on their websites. Make careful you exclusively collaborate with trustworthy websites with respectable domain authority. Google’s perception of your site’s authority is rarely increased by purchasing links or publishing on spammy websites.
9. Create Links to Content Assets
Building out content assets is another technique to get links. Other website owners are eager to connect to these posts because they offer something unique and valuable.
The following are some of the most valuable content assets:
- Ebooks
- exclusive conversations
- Courses
- Webinars
- Infographics
- Free resources and calculators
- Videos, etc
You can generate links to these resources naturally or by contacting publications directly and requesting that they read your content and think about using it as a resource on their websites.
10. Optimize Important (Service) Landing Pages
As we have established, landing pages are typically used as bottom-of-the-funnel material to turn visitors into leads. Therefore, your landing pages need to be optimized entirely with this in mind.
Keyword research and on-page SEO are essential if you want to send organic traffic to your landing pages. Ensure that you use searchable keywords and that your page has been optimized for SEO.
Your landing page copy should speak to your target demographic to increase conversions. This highlights the benefits of collaborating with your company and contains strong CTAs that persuade visitors to get in touch with you.
Additionally, you need a user-friendly design to make it simple to navigate and engage with your page.
11. Create a Distribution and Marketing Plan
Every successful content marketing plan also requires a distribution plan. This addresses where, how often, and with whom you intend to share your material. Content-sharing solutions like Buffer assist you in automating some of this process by distributing your material over numerous social media channels. However, you might also need to take manual actions to share your material on other sites and repurpose it.
To share your content, consider the following places:
- Email list. Blog.
- Third-party websites include Facebook, LinkedIn, Instagram, Twitter, Pinterest, Reddit, and YouTube.
- Twitter blogs (like Medium.com).
12. Track the Success of Content Marketing
A recent case study revealed that more than 40% of law firms do not follow up on leads. Don’t allow your company to become one of these statistics. Posting your material is one thing, but you will need a reliable way to gauge its impact to determine whether your efforts are successful. After all, the objective of your content is to get a strong ROI on your marketing efforts, not only to create views.
To determine how well your web content is performing, Google Analytics can track website traffic, the source of your traffic, bounce rates, goal completions, and more.
Continue measuring metrics for determining your law firm’s marketing initiatives accomplishment (or lack thereof).
Learn More About: Online Advertising for Attorneys
Frequently Asked Questions:
What is Content Development?
Content development is the process of conceptualizing, organizing, creating, and disseminating material to achieve corporate objectives. It is interchangeable with “content marketing” and refers to the entire process of creating content, from conceptualization to reader effect (a.k.a. potential customers).
Is Content Development for Attorneys the Same as Content Creation?
Despite seeming like content creation, content development involves an entirely different set of skills. That is not how long-term it is. The two are more closely related. They are practically interchangeable. The entire process of creating content for your website is known as content development.
What is the Purpose of Content Development?
Content development for attorneys involves gathering, creating, and publishing information to achieve a strategic objective. For example, establishing a rapport with the audience or promoting a particular marketing or sales outcome will be the objective. Therefore, a vital component of a content marketing plan is content development.
Legal Marketing Content To Help Increase Your Clientele
Any content can be an effective tool for boosting your law firm’s internet presence and attracting new clients. Aurora Legal Marketing uses quality content to reach a bigger audience via numerous platforms, including blog posts, ebooks, and video seminars. You can develop a successful content development for attorneys plan with the aid of Aurora Legal Marketing. Audience research is the first step in this process, which continues with content creation and culminates with distribution and results. Your material will improve with time, and your content marketing efforts should provide increasingly better returns. Trust Aurora Legal Marketing with your content strategy and watch your website rank better than ever.
Do You Want to Improve Your Website’s Ranking?
Call Aurora Legal Marketing Now At 912-226-0135!
Aurora Legal Marketing
1110A East 31st. Street
Savannah, GA 31404
912-226-0135