Local SEO for Attorneys That Brings In Nearby Clients
If your law firm isn’t showing up on the first page of Google for “[your practice area] lawyer near me,” you’re missing out on high-intent local leads.
At Aurora Legal Marketing, our Local SEO strategies are built specifically for attorneys who want to own their city — and beyond.
Why Local SEO Matters for Law Firms
📍 93% of legal consumers search online before contacting an attorney.
🔎 75% of clicks go to the top 3 map listings (aka the Google Local Pack).
🧭 Google prioritizes location proximity and firm relevance when ranking.
Our mission: get your law firm visible where it matters most — in local search results, Google Maps, and directories used by real clients.
What’s Included in Our Local SEO Service
✅ Google Business Profile (GBP) Optimization
We fully optimize and manage your Google Business Profile — including categories, services, images, and posts — to boost visibility in Maps and Search.
✅ Citation Building & Audit
We correct NAP inconsistencies and manually build citations across high-authority directories (Avvo, Justia, Yelp, etc.) to improve trust signals.
✅ Location Page Optimization
We create and optimize Location Pages with schema, internal links, and geo-content to rank for “[practice area] lawyer in [city]”.
✅ Review Strategy
We help you earn and respond to more Google reviews from satisfied clients to improve trust and engagement.
✅ Map Pack Ranking Boost
Through proximity, prominence, and relevance optimization, we position you for inclusion in Google’s top 3 local listings.
✅ Monthly Reporting
Clear, actionable data on rankings, traffic, and local lead calls.
Local SEO for Every Practice Area
Whether you’re a Personal Injury Lawyer, Family Law Attorney, or Criminal Defense Firm, we tailor your Local SEO campaign around:
Your service area radius
Competitive landscape
Most profitable case types
Where We Help Law Firms Rank
Based in Palmetto Bay, FL, we work with firms across:
Aurora Legal Marketing and Consulting
17945 SW 97th Ave #418, Palmetto Bay, FL 33157, United States
+17863732118