As a lawyer, you must update your marketing strategy to reach potential clients who are already looking, as they replace phone books and business cards with Google and LinkedIn. Utilizing the web and its resources is the foundation of contemporary legal firm marketing. Today, 97% of customers use online resources to look for local goods and services, so it is now optional to have a solid digital marketing strategy. Instead, you must strengthen your online presence to stand out from the many other attorneys in your area and the growing number of online legal services. law firm marketing Company in Savannah GA
Aurora Legal Marketing focuses on law firm marketing for attorneys. We ensure your law practice remains competitive and has a good flow of clientele.
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The Best Law Firm Marketing Strategy
As a law firm, it’s essential to prepare an effective marketing strategy in place to draw in potential clients and grow your business. While there are many marketing strategies to choose from, some are more effective than others. Here is the best law firm marketing strategy for Aurora Legal Marketing:
1. Search engine optimization (SEO)
Some of the best sources of leads available today are search engines. However, it would help if you ranked highly for keywords relevant to your industry and area of law practice to generate high-quality leads from websites like Google or Bing successfully. It is because 71% of clicks, occasionally reaching 92%, fall on the first page of results. Through search engine optimization (SEO) techniques, you can leverage your law firm’s marketing strategy by:
- Including keywords in blog posts and landing pages throughout your website
- Creating links from other reliable websites to your website.
- Update and repost previous blog posts.
When your website is optimized, people looking for your services on Google should find your web pages before those of your rivals.
2. Website Design
People come for content but stay for the experience – this is the main reason why website design is so important. Nearly 75% of website visitors to law firms are prepared to take action, so the layout of your website can either encourage visitors to sign up as clients or drive them away. Give your customers a reason to stay on your site by giving them a great experience through your amazing website design.
Since most of today’s web traffic originates from smartphones, the best website designs are simple and responsive to mobile devices. Avoid having too much text or using contrasting fonts or colors. Ideally, your design will also include branded case studies, client endorsements, and team photos that support the legitimacy of your legal services while still loading quickly—between 2 and 5 seconds.
Even more crucially, your website must have clear calls to action (CTAs). These calls to action (CTAs), which typically take the form of buttons or links, should nudge potential customers to provide their contact information, schedule an appointment, or otherwise take action that will enable you to follow up. Ensure your phone number is always accessible so potential customers can call you directly.
3. Content Marketing
By creating new content, you can improve your marketing efforts and optimize the content that already exists on your legal website. It is a fantastic way to guarantee that your web pages rank at the very top of searches for new keywords, engage readers, and establish yourself or your law firm as a pioneer in your expertise. In addition, the best way to turn leads into devoted customers may be with the help of this law firm’s marketing strategy. It is because content marketing encourages long-term client retention by continuing to offer value to your prospective and existing clients beyond the legal services they already pay for. Although some law firms may also create video content, blogging is a great way to start your content marketing strategy.
4. Online Review Management
A single referral might bring you one new customer, but a great online review might bring hundreds of leads. So first, gather glowing testimonials on well-known websites like Google and Facebook to present your law firm as a reliable company that customers want to do business with. Then, to demonstrate to current and potential customers that you are paying attention and care, respond to these reviews, whether favorable or unfavorable.
You can further help yourself draw leads who are already serious about seeking legal counsel by gathering and managing your firm’s online lawyer reviews on sector-specific websites.
5. Social Media Marketing
90% of lawyers use LinkedIn to network, connect with clients, and even promote their employers, making it a significant player in legal marketing today. You can increase your following and create a loyal audience by publishing content on your company’s LinkedIn page and your personal LinkedIn feed. It includes anything you create as part of your content marketing strategy.
A growing number of attorneys are marketing their law firms on Facebook. You can use sophisticated ad creation and post promotion tools on the platform through your Facebook Business Page to advertise to a specific target audience.
6. Pay-per-click (PPC) Advertising
You don’t have to get all your leads from Google’s organic search results. Launching a Google Ads campaign will enable your PPC ad to appear above search results for your targeted keywords, maximizing your search engine presence. For example, to maximize the effectiveness of their ads, many law firms link to specific landing pages, such as one devoted to personal injury law, for the keyword “car accident lawyer.” Additionally, you can target your ads at the nearby residents of your community by making a landing page just for them.
To ensure they get the best returns on their investment, lawyers and attorneys frequently choose to hire a marketing services company to manage these ads. However, PPC advertisements can still help you see quick results and convert leads into clients faster than many law firm marketing plans.
7. Email Marketing
Companies can anticipate a high return on investment for every dollar spent on email marketing efforts (ROI). Many law firms create drip marketing campaigns to take maximum advantage of the effectiveness of email marketing. These campaigns begin with an initial follow-up email, and guide leads through the sales funnel until they become clients. You can automate emails by using some of these CRM examples to visualize where a potential customer is in the sales funnel at any given time.
Consider providing downloadable resources, like whitepapers and slideshows, in exchange for an email address if you’re initially looking for innovative ways to collect email addresses. Even though it takes more time initially, starting an email newsletter and growing your subscriber list can help you get many leads. In addition, email newsletters are a fantastic way to spread the word about your website’s content.
Frequently Asked Questions
Do Law Firms Need Digital Marketing?
Yes. Digital marketing can help law firms advertise their services more affordably, reach more potential clients, and establish their expertise and credibility.
How can I Promote my Law Firm?
Here are ways to promote your legal business.
- Develop your brand.
- Create content.
- Advertise online
- Create videos.
- Optimize your website for lead conversion.
- Get listed in local directories.
How can Lawyers Attract Clients?
Lawyers can attract clients through the following ways:
- Create quality content.
- Invest in local SEO.
- Build authority and credibility.
- Online presence.
Professional Law Firm Marketing Company
You can generate and convert more leads to bring in more clients by using the law firm marketing techniques mentioned above. Although a slight learning curve is associated with law firm marketing, you can generate quality leads more quickly than ever when you connect with potential clients online.
At Aurora Legal Marketing, we use digital marketing, content marketing, email marketing, SEO, social media marketing, and website design marketing to help your law practice establish its online presence. Reach out to us and set up a FREE consultation!
Call Aurora Legal Marketing At 912-226-0135!
Aurora Legal Marketing
1110A East 31st. Street Savannah, GA 31404